Peugeot Avenue Paris: a new look for the Champs-Elysées showroom
The PEUGEOT AVENUE brand showroom, which welcomes more than 2.5 million visitors a year at its prestigious 136 Avenue des Champs-Elysées address, is reopening after a 5-month closure for remodelling. The result is a completely redesigned space that reasserts the company’s ambitions in terms of brand image and consumer events.
On the world’s grandest avenue, PEUGEOT accompanies the upscaling of the brand by transforming its brand showroom, Peugeot Avenue, created in 2000, which is to reopen following a 5-month remodelling programme.
Visitors are greeted by a new frontage, adorned with a black and blue tinted window, from which the stylised head of a leaping lion emerges. Inside, the 300-sqm space reveals sophisticated, elegant design features: acute angles, clean lines, shiny geometric surfaces and illuminated embedments, in the style of a luxury store. The transformation enhances and highlights the musculature of the concept cars and some of the make’s iconic vehicles on show. The designer Marc Ange, founder of the Bloom Room agency, explains his vision: “I wanted the Peugeot image to excite a fascination for mechanical force, speed and the animal power of the lion… In other words, to be a physical illustration of PEUGEOT’s contemporary elegance”.
A dynamic, participative space sparking experience and emotion
The prestigious premises are first and foremost a vehicle for the brand’s image as well as a space where PEUGEOT and the public come together. Visitors gain knowledge of the brand and experience it in the true sense of the word. To make these exchanges and the brand experience more dynamic, Peugeot Avenue will offer more interactive features and some didactic, fun experiences to surprise visitors of all ages – more than 2.5 million people come through its doors every year, more than half of whom are foreign visitors.
New exhibition in Peugeot Avenue Champs Elysees paris
STREET ART FOR THE PEUGEOT 108 AT PEUGEOT AVENUE PARIS
For its latest event "Urban Life in Color", Peugeot Avenue Paris is promoting its newest small city car, the PEUGEOT 108, accompanied by the innovative BB1 concept car. The city is the perfect playground for these two vehicles which are displayed within a universe created by
DARCO. This iconic graff and tag artist has given the walls of Peugeot Avenue Paris a new makeover, creating a space totally dedicated to street art.
The PEUGEOT 108 is the brand's newest small city car, launched in June 2014; perfect for nipping through city traffic, it is completely at home in this new urban showcase. Alongside it stands the 108
Tattoo concept by x0il, exhibited in Geneva in 2014; this pushes the exterior and interior customisation of the 108 range to its very limit: there are eight shades, seven customised themes and three interior finishes available.
The BB1 concept car
The PEUGEOT BB1 concept car naturally fits into this urban setting. Exhibited at the Frankfurt Motor Show in 2009, the BB1 concept car – an innovative, fully electric vehicle – offers a brand new driving
experience and reinvents every aspect of the car: architecture, style, interior design, drive, connectivity and respect for the environment.
Urban Life in Color is also a digital graffiti event which invites visitors to Peugeot Avenue Paris toexpress their creativity by becoming a street artist themselves or by creating an environment around
the PEUGEOT 108. There will be a prize for the top ten works of art.
Peugeot Avenue, 136 Avenue des Champs-Elysées, 75008 Paris.