Peugeot Avenue Paris: a new look for the Champs-Elysées showroom
The PEUGEOT AVENUE brand showroom, which welcomes more than 2.5 million visitors a year at its prestigious 136 Avenue des Champs-Elysées address, is reopening after a 5-month closure for remodelling. The result is a completely redesigned space that reasserts the company’s ambitions in terms of brand image and consumer events.
On the world’s grandest avenue, PEUGEOT accompanies the upscaling of the brand by transforming its brand showroom, Peugeot Avenue, created in 2000, which is to reopen following a 5-month remodelling programme.
Visitors are greeted by a new frontage, adorned with a black and blue tinted window, from which the stylised head of a leaping lion emerges. Inside, the 300-sqm space reveals sophisticated, elegant design features: acute angles, clean lines, shiny geometric surfaces and illuminated embedments, in the style of a luxury store. The transformation enhances and highlights the musculature of the concept cars and some of the make’s iconic vehicles on show. The designer Marc Ange, founder of the Bloom Room agency, explains his vision: “I wanted the Peugeot image to excite a fascination for mechanical force, speed and the animal power of the lion… In other words, to be a physical illustration of PEUGEOT’s contemporary elegance”.
A dynamic, participative space sparking experience and emotion
The prestigious premises are first and foremost a vehicle for the brand’s image as well as a space where PEUGEOT and the public come together. Visitors gain knowledge of the brand and experience it in the true sense of the word. To make these exchanges and the brand experience more dynamic, Peugeot Avenue will offer more interactive features and some didactic, fun experiences to surprise visitors of all ages – more than 2.5 million people come through its doors every year, more than half of whom are foreign visitors.
New exhibition in Peugeot Avenue Champs Elysees paris
From the 1st day of the departure of the Dakar Rally on 4 January 2015, Peugeot showcase on the Champs Elysees at Peugeot Avenue Paris, to support the return of the Lion in this legendary race and proposes a new animation : Be a Legend.
Its about the pilots and co-pilots engaged on this legendary event, through a photo gallery of the famous photographer Nicolas Guerin.
Some unisue sport card including the legendary 205 GTi, accompanied by her sister Contemporary 208 GTi 30th unveiled at Paris, the 208 T16 Pikes Peak, and of course the PEUGEOT 2008 DKR engaged in the Dakar Rally.
PEUGEOT and motor sport is more than 120 years of history as successful, with 1895, the first victory of a Type 7 in the Paris-Bordeaux-Paris. Between 1913 and 1919, Peugeot is three times winner of the Indianapolis 500. Many victories have also been won between 60 and 70 by Peugeot in many African rallies like the East African Safari Rally of Morocco or the Rally of the Ivory Coast.
Another challenge that the Lion was found several times victorious, the legendary Paris-Dakar where Peugeot won the race between 1987 and 1990 with the 205 Turbo16 then with 405 Turbo16.
PEUGEOT and motor sport, it is also a challenge faced in endurance in 1993 will culminate in a historic treble of the three 905 engaged to the 24 Hours of Le Mans in 2009 and twice with Peugeot 908 HDi FAP.
More recently, the Peugeot Sport DNA was again expressed with 208 T16 Pikes Peak entrusted to Sébastien Loeb sprayed in 2013 the clock in the world's most famous hill climb.
Peugeot Avenue, 136 Avenue des Champs-Elysées, 75016 Paris.