The new store of Adidas Champs-Elysées
After several weeks of closure it has benefited from the new brand concept, Homecourt, already deployed in Beijing, Madrid, Berlin and London.
A store honoring the sporting legacy of Adidas.
With a total surface of 2260 m², the largest European brand shop is totally reinvented in an industrial spirit who wants to be close to the atmosphere in the stadiums: concrete floors, rough walls and exposed pipes on the ceiling .
Merchandising side, the ground floor is a temple of sport with all the Adidas offers this segment. As for the floor it is dedicated to offering lifestyle brand with all Originals parts and the presentation of the Y-3 collection.
The latter however will be seen that this was because the space dedicated to it, with an area of 300 m², is still closed at this time.
Finally, at the heart of this new concept, visitors can also discover the Shoebase, an interactive bar with touch screens allowing them to discover 3D representations shoes and product details. The Shoebase also has connectivity for smartphones.
Still, on the interactive map, Adidas offers space for Mi Adidas, with the help of a vendor to customize your shoes. As well as a space dedicated to the click & collect.