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Peugeot Avenue Paris, the Parisian showroom of the brand
Peugeot Avenue Paris, the Parisian showroom of the brand, welcomes its new exhibition "From Dust to Road" from March 16 to September 2017. It honors the Peugeot 3008 DKR by Sébastien Loeb as well as the latest Peugeot 3008 and 5008 SUVs. A great show to celebrate the winner of the Dakar and the Peugeot 3008 as the car of the year 2017!
Peugeot Avenue Paris offers visitors an immersive 3D experience. Equipped with a virtual reality helmet, they will be able to move from a "Dust" environment to a "Road" environment while drawing around them in this virtual universe with the help of two controllers.
This animation "From Dust to Road" is also an opportunity to discover the Peugeot 3008 DKR by Sébastien Loeb for the "Dust" part. The Peugeot Sport teams were able to win a treble in the last edition of the Dakar 2016. This performance completes Peugeot's record with 5 victories in the Dakar (1987, 1988, 1989, 1990 and 2016). The Peugeot 3008 DKR is honored on the central podium of the showroom in a sandy setting.
The manufacturer also benefits from the animation "From Dust to Road" to exhibit its latest SUV 3008 and 5008 for the "Road" part. This is the perfect timing since the Peugeot 3008 has just landed the title of car of the year 2017, a first for an SUV! A reward fully deserved in view of the many qualities of this Peugeot 3008 that we seduced us during his test.