Icicle opens its flagship at avenue George V

Sep-17-2019 Dec-31-2019

SHOPPING

Champs-Élysées Avenue

Icicle opens its flagship at avenue George V

Sep

17

2019
Dec

31

2019

ICICLE, the first flagship of the mixed luxury ready-to-wear brand has opened since September 16, 2019

ICICLE, the first flagship of the mixed luxury ready-to-wear brand has opened since September 16, 2019 and has chosen a mansion of the nineteenth century, located in the heart of the Paris between Champs-Élysées and Avenue Montaigne to open its first. Much more than a showcase for the etical womenswear, menswear and accessesory collection, the store on avenue george V is meant to be an introduction to the world of ICICLE in Paris. ICICLE chose a historical townhouse built in 1894, located between the Champs-Élysées and avenue Montaigne, to open the brand’s first flagship outside China. According to Belgian architect Bernard Dubois, this place was designed in the following way: « The interior design makes extensive use of solid, natural materials, with eco-awareness and durability in mind. » Pure white hues, rich earth tones and wood shades are conveyed by organic materials of highest quality. The architectural lines intertwine Chinese and European traditions in a play of similarities and differences. A unique alliance that resonates through a minimalistic design.
Address: 35 George V Avenue, 75008

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